marketers need to invest in market research continuosly in order to better understand audiences and their needs, especially in the context of competitors. answe

marketers need to invest in market research continuosly in order to better understand audiences and their needs, especially in the context of competitors.

answer basic questions first, such as: research continuosly in order to what do my customers want or value or better understand audiences and their need from my brand communications? needs, especially in the context of who are my brand's most loyal competitors.

costumers' there is always more to learn